It wasn’t too long ago that the power relationship between employer and employee focused on impressing the best companies. Employees lined up to show their best to be a viable candidate for a job opening. Nowadays, it’s the companies that aim to attract the workforce instead. One possible way of doing so is by putting your focus on employee benefits.

Your capacity to show a progressive and competitive work environment is just one of the many features that job applicants are looking for today. Besides presenting yourself as a reliable brand to potential job hunters, you’ll also create more value with your work by having a well-motivated staff.

The value of investing in your company’s health

You don’t have to be an expensive conglomerate before you start investing in health insurance. In fact, prioritizing your workers’ benefits is an excellent way to attract quality employees as a Small to Medium Enterprises (SME).

For most business owners, setting up health insurance for their staff isn’t the first thing they’ll look forward to. Although your priority is to increase your sales figures, you’ll realize that securing health benefits for your company comes with several advantages.

In this article, we’ll share three reasons you need to invest in health insurance

1. To promote an appealing brand image

Nothing’s worse than appearing as a cold-hearted commercial organization. Although all businesses strive for high sales figures, that doesn’t mean you should create an all-work-no-play environment. It doesn’t help your image if your potential customers, business partners, and job applicants view you as a corporate machine. Nowadays, news travels around quickly around business networks. This is why it’s much harder to scrub off a negative mark in your branding.

Investing in health insurance shows that you’re not a heartless taskmaster to your employees. It’s also a sign that you’re going beyond your capacity as an SME by providing other benefits that your staff needs. This image will work well for your branding in the long term, whether your team chooses to stay or leave your company.

2. To observe legal requirements

Besides the added benefit of attracting prospective job applicants, the inclusion of health insurance in your job offer may be a requirement for your business. According to The Affordable Care Act, business owners with more than 50 employees must provide a form of affordable health insurance. This is just one of many legal obligations you’ll have to observe as you grow your operations and expand your company’s reach.

3. To keep your staff’s healthy well-being

Health insurance is a safety net that will be beneficial in the long-term, for your staff and your own sake. Although you’re not obligated to follow The Affordable Care Act’s ruling if you have a small staff, there are other benefits to thinking ahead. Keep in mind that human employees are behind your business’s progress, whether you’re automating some of your processes or not. This human element in your firm is prone to sickness, fatigue, and even demotivation, which is why you need to care for it properly.


Brands need to adapt to modern needs and preferences for their customers and staff alike. This is why upstarts need to learn from older mentors. In contrast, more traditional business owners need to keep up with what newcomers are bringing to the table. Looking for potential health insurance options for your company’s welfare is an excellent idea to boost your credibility and appeal.

If you’re looking for a business health insurance broker in Tomball, TX, our team at Abbot Benefits can help. We provide business owners with the right options for their firm’s health insurance needs. Contact us today at 281-374-7577 to learn more about our services.